LYNN MCLAUGHLIN INC.

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“Frustration is the fuel that can lead to the development of an innovative and useful idea.” Marley Dias

Back in February, I was more than excited to share that our team was getting ready to launch the first book of our children’s series, The Power of Thought. We all know as authors, that promoting our books before the launch is a must! We were so close. Not so much!

I published Steering Through It in 2019 through the expertise of a consulting company in Ontario, Trimatrix. For my second book Jackson, I chose Friesen Press out of British Columbia which is a cross between hybrid and traditional publishing. This time, my brilliant co-author Amber Raymond (also my niece) and I decided on the DIY (Do It Yourself) approach. I had been guiding aspiring authors for almost three years, after all, so what could go wrong?.

Full honesty and disclosure - the first book is exceptional and a truly collaborative venture between Amber, me, and our creative illustrator, Allysa Batin. But my previous books were fiction and non-fiction. None of us had any experience publishing a children’s book. From the beginning, I joined expert groups on social media platforms, followed YouTubers, and learned from the best. Nice try but…

The first book titled, I Have Choices/J’ai des choix had been written, edited, and illustrated. We purchased a template to use that met the criteria for IngramSpark uploads. We sought feedback from advanced readers and made changes based on their input. We were sailing along! Then, full stop. We were faced with one setback after another. Rather than cause ourselves incredible stress, we pushed back the launch date.

We know we have to be strategic when we decide as INDIE authors what platforms we will sell our books on. Many use their own websites only. Worldwide distribution with the option of running our own author ads was our priority. We uploaded the digital book to KDP (Amazon) and other platforms directly. We chose IngramSpark for the print versions for a number of reasons. We can now use the Amazon advertising option and have worldwide distribution. It’s the best of both worlds!

Meet Zirco, our main character.

The challenges we began to face were with the print books and the wait times for support at IngramSpark, all due to user errors. My errors! I accidentally checked a field titled, “right to left content” which can only be rectified through an email for support. The solution was to duplicate the book, upload it again and delete the “first try”. Onward Bound! What I didn’t know is that once an IngramSpark representative deletes a book, it stays on your account for 180 days.

One problem solved. Another one was created because the book’s ISBN was locked in for 4 months. I logged on to my ISBN Canada account and asked for a new ISBN. It took less than a minute to do. Again, another email to IngramSpark support and a three-day wait to resolve. There were several other glitches and we worked through each one. For someone with an A-type personality, Amber, a clinically practicing social worker, kept me grounded.

Just when you think you’ve reached the top of the mountain…

The supply shortage is everywhere. We are all dealing with it in some way. The cost to print a book has skyrocketed, as one would predict. Authors are waiting over three months to receive print orders. We always have the option of ordering digitally printed copies, but not for 1,000 books. Our solution? We ordered enough digitally printed copies to get us started until the large order arrives in June.

The frustrations not only caused us to hit the “pause” button more than once, but they also allowed time to make additional changes to the content/format. The final products are well worth the wait. We’re excited to beam children to the fictitious planet Tezra where every child can find their place as they learn to understand and manage their emotions in a fun and entertaining way. Finally!


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